Chinese seafood buffet chain seeking salmon heads for hotpots

Published on
November 22, 2017
Hotpot

An upmarket Chinese seafood buffet chain is seeking salmon heads and abalone for its booming hotpot business. 

Hong Ding Hai Xiao Lao is a chain of seafood hotpot restaurants operated and owned by Shanghai-based firm Hong Ding Dou Lao Food & Beverage Co., which is one of the few Chinese dining and seafood chains listed on the country’s stock board for micro-, small- and medium-sized firms. Filings with the exchange said the firm seeks to expand its footprint of restaurants nationwide by expanding its seafood hot pot offerings, including the use of salmon heads, fish balls, and dried abalone.

SeafoodSource witnessed a busy trade at a Hong Ding outlet of the firm in the heart of Shanghai’s business district on the fourth floor of the Hong Kong Plaza on Huaihai Street. The restaurant’s marketing material and menus claimed suppliers include local seafood giant Zhangzidao (also known as Zoneco) and “strategic partners” in Australia and Norway.

Hong Ding, which serves a mostly middle-class clientele, emphasizes its health options, with “low-oil, low-salt and sugar-free” dishes.

Contributing Editor reporting from Beijing, China

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